Business Continuity Example

Business Continuity Example Business Continuity â€" Assignment Example > BUSINESS CONTINUITY MANAGEMENTThe British Petroleum CompanyUnited KingdomCritical Analysis of Operating Environment/ Stakeholder AnalysisBritish Petroleum or BP, a global energy group was once small local oil company in the United Kingdom. Today, BP has transformed into a major player in the industry and is now employing over 80,000 people in more than 100 countries around the world. BP’s primary business is oil and it has several production platforms, refineries, and ships. BP Petrol, a brand that started in the 1920s is now being recognised around the globe for its quality gasoline and other fuel source. British Petroleum is a large company identified with brands such as ARAL, ARCO, Castrol, Wild Bean Cafe, and more. However, most of these businesses are oil related thus it can be assume that its primary operation is focus on oil products (BP 2010a, p.1). BPs strategy is to invest on oil and gas production thus it is continually enhancing it operating processes. It is committe d in exploring, developing and producing more fossil fuel resources to meet the growing needs of people today. The company is into manufacturing and processing oil products and therefore aiming to continually improving operating performance while reducing cost. British Petroleum’s approximate share in the global market 3% in oil and gas production while 4% in refining. In general, it has three business segments â€"exploration and production, refinery and marketing, and gas, power, and renewable. BPs oil exploration and production involves upstream activities in oil and natural gas and management of pipelines, export and processing terminals. Moreover, it also includes shipping and operating an international fleet of oil and liquefied natural gases tankers and carriers. Their refineries and marketing business include operations involving refining, transport, selling and trading crude and petroleum products. Marketing includes retailing of fuel and convenience store items through their over twenty five thousand gas stations all over the world. This means BP serving millions of customers and maintaining reputation that includes popular brands such as Arco, Castrol, Amoco, Aral, and BP itself. In Germany for instance, over two thousand seven hundred Aral outlets are serving the German population for their fuel and other travelling needs. In the US, Amoco and Arco are providing American consumers with high grade gasoline. The gas, power, and renewable business of BP is mostly focus on Liquefied Natural Gas that enables the company reach more customer in China, India, and South Korea (BP 2010a, p.1-36). In line with BPs local and global businesses, the most critical stakeholders are generally the customers, employees, suppliers and contractors, and government. Customers are critical in keeping business growth and financial stability. For instance, ARAL gas stations depend entire on the number of customers and any disruption in the operation a certain gas statio n means financial losses and damaged name. Similarly, absence of employees who are working in these gas stations can severely affect its operation and customer service. Suppliers, contractors, and regulating agencies of government can also affect operation such as delayed delivery of supplies, inefficient work by contractors, and suspension order from regulating government agency caused by violation of certain operational or safety practices (BP 2010b, p.1).